Copywriter Resume Example & Writing Guide
View a professional copywriter resume example with proven bullet points, key skills, and expert tips. Copy what works and customize with your own experience.
Professional Summary Examples
Start your resume with a compelling summary. Here are proven examples you can adapt:
Award-winning copywriter with 7+ years of experience crafting high-converting copy for DTC brands in beauty, fashion, and lifestyle. Generated $3.5M in attributable revenue through email campaigns, landing pages, and paid ad copy. Expert in A/B testing, brand voice development, and persuasive storytelling.
Strategic copywriter specializing in B2B SaaS with a track record of increasing demo requests by 60% through website copy optimization. Authored messaging frameworks adopted across 4 product lines for a Series C startup. Skilled at translating technical features into clear, benefit-driven narratives.
Creative copywriter with agency and in-house experience across healthcare, fintech, and e-commerce verticals. Delivered 200+ campaigns with average click-through rate improvements of 45%. Adept at rapid ideation, tight deadline delivery, and cross-functional collaboration with design and product teams.
Work Experience Bullet Points
Use these achievement-focused bullet points as inspiration. Replace the numbers with your own metrics.
- Wrote email campaign series for product launch that generated $850K in revenue within the first 2 weeks, achieving a 6.2% conversion rate
- Developed brand messaging framework adopted across 5 product lines, improving brand consistency scores from 62% to 94% in customer surveys
- Created Facebook and Instagram ad copy for 40+ campaigns, achieving an average ROAS of 4.8x and reducing cost-per-acquisition by 35%
- Optimized website landing page copy through 15 A/B tests, increasing conversion rates from 2.3% to 5.1% and generating 2,400 additional leads quarterly
- Authored 12 direct mail pieces for nonprofit fundraising campaign that raised $1.2M, exceeding the goal by 40%
- Wrote and refined product descriptions for 300+ SKUs, contributing to a 28% increase in average order value across the e-commerce platform
- Developed tagline and campaign concept selected from 50+ pitches for national television commercial with 15M+ viewer impressions
- Reduced customer support tickets by 25% by rewriting onboarding emails and in-app copy for improved clarity and user guidance
- Produced 60+ social media ad variations per month for performance marketing team, with top-performing variants driving 3x average engagement
- Led copy direction for website redesign serving 500K monthly visitors, resulting in 38% increase in time on site and 22% decrease in bounce rate
Key Skills for Copywriter Resume
Include these skills on your resume to pass ATS screening and impress recruiters:
Recommended Certifications
These certifications can strengthen your copywriter resume:
Tips for Your Copywriter Resume
- Quantify your achievements: Use specific numbers, percentages, and dollar amounts to demonstrate impact.
- Use industry keywords: Include terms from the job description to pass ATS screening.
- Lead with action verbs: Start bullet points with strong verbs like developed, implemented, increased, reduced.
- Keep it concise: Aim for one page unless you have 10+ years of relevant experience.
Frequently Asked Questions
What makes a strong copywriter resume?
A strong copywriter resume leads with measurable results: revenue generated, conversion rate improvements, click-through rates, and campaign performance metrics. Showcase the types of copy you write (ads, email, landing pages, brand), the industries you have worked in, and your creative process. Include a link to your portfolio and highlight any awards or notable campaigns.
Should I include a portfolio link on my copywriter resume?
Absolutely. A portfolio is essential for copywriters. Include a link prominently near your contact information. If you do not have a dedicated portfolio site, include links to specific published work or attach a PDF with 3 to 5 of your best samples. Curate pieces that demonstrate range across different formats and strong results.
How do I transition into copywriting from another writing role?
Emphasize transferable skills like audience analysis, persuasive communication, deadline management, and any experience with marketing metrics. Highlight projects where your writing drove a measurable action or outcome. Consider completing a copywriting course or certification to signal commitment, and build a spec portfolio with sample ads, emails, and landing pages.
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