Social Media Manager Resume Example & Writing Guide
View a professional social media manager resume example with proven bullet points, key skills, and expert tips. Copy what works and customize with your own experience.
Professional Summary Examples
Start your resume with a compelling summary. Here are proven examples you can adapt:
Results-driven social media manager with 5+ years of experience growing brand communities across Instagram, TikTok, LinkedIn, and X. Scaled a DTC skincare brand from 15K to 250K followers in 18 months while driving $1.8M in social-attributed revenue. Expert in content strategy, paid social campaigns, and influencer collaboration.
Strategic social media manager specializing in B2B technology brands, with a proven record of generating 4,000+ qualified leads per quarter through LinkedIn and paid social campaigns. Managed $500K annual ad budget with consistent 5x ROAS. Skilled in analytics-driven content optimization and cross-platform strategy.
Creative social media manager with agency experience managing 12+ client accounts simultaneously across all major platforms. Increased average client engagement rates by 85% and grew combined follower count by 500K+ in one year. Proficient in Sprout Social, Hootsuite, and Meta Business Suite.
Work Experience Bullet Points
Use these achievement-focused bullet points as inspiration. Replace the numbers with your own metrics.
- Grew Instagram following from 8K to 120K in 12 months through strategic content planning, Reels optimization, and influencer partnerships
- Managed $400K annual paid social budget across Meta, TikTok, and LinkedIn, achieving 5.2x ROAS and generating 6,500 qualified leads
- Developed and executed TikTok content strategy that generated 15M+ organic views and 45K new followers within the first 6 months
- Increased LinkedIn engagement rate by 320% through thought leadership content series, driving 800+ inbound demo requests per quarter
- Coordinated 25+ influencer partnerships with combined reach of 3M followers, resulting in $650K in tracked affiliate revenue
- Implemented social listening program that identified emerging brand crisis, enabling 2-hour response time that prevented potential PR issue
- Created and managed content calendar of 200+ monthly posts across 5 platforms, maintaining brand consistency and 98% on-schedule delivery
- Launched user-generated content campaign that collected 5,000+ customer submissions and increased purchase conversion by 28%
- Reduced customer response time on social channels from 4 hours to 25 minutes by implementing chatbot workflows and triage protocols
- Produced 50+ short-form videos per month for TikTok and Instagram Reels, with top-performing content reaching 2.5M organic views
Key Skills for Social Media Manager Resume
Include these skills on your resume to pass ATS screening and impress recruiters:
Recommended Certifications
These certifications can strengthen your social media manager resume:
Tips for Your Social Media Manager Resume
- Quantify your achievements: Use specific numbers, percentages, and dollar amounts to demonstrate impact.
- Use industry keywords: Include terms from the job description to pass ATS screening.
- Lead with action verbs: Start bullet points with strong verbs like developed, implemented, increased, reduced.
- Keep it concise: Aim for one page unless you have 10+ years of relevant experience.
Frequently Asked Questions
What should a social media manager highlight on their resume?
Focus on platform-specific growth metrics (follower growth, engagement rates, reach), campaign performance (ROAS, leads generated, revenue attributed), and community management results. List the platforms you specialize in, paid advertising experience with budget sizes, and tools you use. Include specific examples of viral content or successful campaigns.
How do I quantify social media results on a resume?
Use metrics like follower growth percentage, engagement rate improvements, impressions, reach, click-through rates, conversion rates, ROAS on paid campaigns, leads generated, and revenue attributed to social channels. Compare before-and-after numbers to show impact, and specify the time frames for your achievements.
What tools should a social media manager include on their resume?
Include scheduling tools (Hootsuite, Buffer, Sprout Social, Later), analytics platforms (Google Analytics, Meta Business Suite, native platform analytics), design tools (Canva, Adobe Creative Suite), video editing tools (CapCut, Premiere Pro), and paid advertising platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager).
Ready to Build Your Social Media Manager Resume?
Start with our free builder — no sign-up required. Your resume will be ATS-optimized and ready to download as PDF.
Related Resume Examples
Content Writer Resume Example
Creative · $55,000
Brand Manager Resume Example
Creative · $95,000
Copywriter Resume Example
Creative · $62,000
Video Editor Resume Example
Creative · $55,000