Marketing Manager Resume Template
Marketing manager resumes should lead with measurable campaign results, strategic thinking, and team leadership — not just a list of channels managed.
Key Sections for a Marketing Manager Resume
Professional Summary
Highlight years of experience, specialization (B2B/B2C, digital/brand), team size managed, and one standout metric (revenue driven, ROAS achieved, growth delivered).
Work Experience
Structure each role around campaigns led, budgets managed, and results delivered. Use metrics: ROI, ROAS, conversion rates, traffic growth, lead generation numbers.
Skills & Tools
List marketing disciplines (SEO, SEM, content, social, email) and tools (Google Analytics 4, HubSpot, Meta Ads Manager, Ahrefs, Mailchimp).
Education & Certifications
Include marketing certifications: Google Ads, HubSpot Inbound, Meta Blueprint, Google Analytics. These carry real weight in hiring.
Sample Bullet Points
Use these as inspiration for your own resume. Replace the details with your actual experience and metrics.
- Led a team of 6 to scale paid acquisition across Google and Meta, achieving 3.5x ROAS while managing a monthly budget of $80,000
- Developed and executed content marketing strategy that grew organic traffic from 15K to 85K monthly visitors in 12 months
- Launched email nurture campaigns generating $2.1M in pipeline, with a 32% open rate and 4.8% click-through rate
- Built and optimized conversion funnels across landing pages, reducing cost per lead by 45% through systematic A/B testing
Tips for Your Marketing Manager Resume
- Lead with metrics — marketing is a results-driven function and recruiters expect numbers
- Separate strategic skills (brand strategy, market research) from tactical skills (ad platform management)
- Include both B2B and B2C experience if you have it, as this shows versatility
- Mention the scale of budgets, audiences, and teams you have managed
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